Pay-per-click is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements, also known as “banner” ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising. Social networks giants such as Facebook and Twitter have also adopted pay-per-click as one of their advertising models.

Reporting

PPC Reporting Tool was created to address business that needs a fast, easy, and streamlined way of reporting on PPC progress. This tool creates intuitive visualizations of PPC results, letting users:

1) Save time on reporting and analysis.
2) Easily understand and make sense of your PPC results.
3) Communicate PPC success to team and your clients.

Landing Page Design

Landing page is a single web page that appears in response to clicking on a search engine’s optimized search result or an online advertisement. Landing Page is also known as “lead capture page” and is of two types- click through landing page and Lead Generation Landing Pages.

Keyword Targeting

Using Right Keywords is the key to a successful PPC campaign. It is the power of these keywords that propels your search ranking and proper keyword research is vital to determine which keywords your business should be targeting.

Campaign Launch

A Pay Per Click (PPC) campaign is a popular way for attracting targeted visitors to a web site and converting them into buyers. Our team of dedicated professionals and campaign managers works with reputed PPC advertising companies to launch and maintain PPC campaigns effectively.


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